Steinar Valade-Amland

Steinar Valade-Amland  CEO - THREE POINT ZERO

I was born in Bergen, Norway in 1961.

My educational background is within economics and management, while the most significant merits on my CV have been acquired throughout my career, first in Norway - primarily within sales and marketing, PR and media. In 1989, I moved to Denmark, where I have held positions in export, product and marketing management in design based manufacturing companies, followed by positions as account director and CEO of a leading brand design agency - until 2000, where I took on my current position of Managing Director of the Association of Danish Designers.

My professional strength lies in concept and strategy development with focus on small and medium size creative companies, as well as in communications management. Besides the daily management of Danish Designers, I have enjoyed being sought after as lecturer and conference speaker, workshop moderator and process facilitator, both in Denmark and abroad, as well as a commentator and columnist on design and related issues.

I served on the executive board of BEDA (Bureau of European Design Associations), 2002 - 2005, the executive board of World Design Congress 2005, 2001 - 2004, the board of the Danish design magazine, Designmatters from 2002 - 2003 and as a board member of ICIS (International Centre for Creativity, Innovation and Sustainability), 2002-2007.  From 2007 to 2009, he was a member of OHIM's (EU's Office for Harmonization in the Internal Market) Design Expert Group. Currently I’m serving as vice president of the Kolding Design School. Furthermore, I have been member of several boards and advisory committees at various other Danish design schools and universities, as well as the committees for the consulting industries and research and education at the Danish Chamber of Commerce. Moreover, I have frequently been called in as an expert in various EU projects, managed by DG Enterprise, DG Education & Culture, DG Employment & Social Affairs and DG Research – the last two years a.o. as evaluator of research proposals for EU DG Research and Innovation.

From April 1st, I start my own consultancy working with creative enterprises to capture more value from their services, with users of creative services to capture more value from their investments and with institutions, policy makers, education and research to enhance long term benefit from allocating resources to support the crative industries.